LF SUPPORT & CONTACT INFO
Founded in 1995, with roots going back to the sport’s first days, Liquid Force has become the leader in wakeboard related products and apparel. Founders Tony Finn and Jimmy Redmon were two pioneers in the sport of Wakeboarding credited with creating the sport.
Finn was the developer of the Skurfer which is largely regarded as the product that put wakeboarding on the map, and Redmon is regarded as the most influential and creative designer of products since the sports inception. Working together, they have helped grow Liquid Force to the top within the wakeboarding segment.
With the additions of a wakeskating, wakesurfing and kiteboarding division, as well as a core retailer apparel program, sales for the Encinitas, CA based company now commands a large percentage of market share.
Liquid Force advertises with prime placement in all major wake and kite media outlets, such as Alliance Wakeboard Magazine/Alliancewake.com, Transworld WAKEboarding Magazine/wakeboardingmagazine.com, and others.
Having twice won the WSIA “Manufacturer of the Year” award, Liquid Force is dedicated to RELENTLESS INNOVATION, progressive design, maximum functionality and unparalleled quality.
Supported by a superior team of athletes, Liquid Force events include the Free For All Cable Park Series as well as the world famous BROstock double up contest.
Sports Gadgets: Wakeboard - as seen on the History channel
Faith, Stoke & A Lot Of Force : The Story of Liquid Force
Back in 1985, two great minds thought alike. They were the minds of Southern California native Tony Finn and Texas native Jimmy Redmon, who separately and simultaneously thought along the same wave length to create the foundation for what would eventually evolve into a globally renowned sport.
Looking for alternatives to waterskiing and surfing, the two created waterboards that could essentially “surf” the wake behind a boat. Finn’s model, the “Skurfer,” was shaped very similar to a surfboard; Redmon’s water ski board produced by his Redline Designs was a bit lighter and the first to have foot straps.
The two met by chance when they were placed in adjacent booths at a trade show—the first time they would see their personalities complement one another.
Finn’s energetic personality as a natural salesman attracted much interest to his product. Redmon, a more soft-spoken designer, had a better product, but a less aggressive sales approach.
Tony observed Jimmy talking to a buyer for several minutes—making no progress in a sale. He strolled over to the booth and whispered to Jimmy “Are you gonna close this guy or what?” “What’s close?” Jimmy asked. Finn looked at him and said, “Ask the guy for his money.” Jimmy did, a sale was made, and a competitive friendship was born. The two acknowledge that in the beginning they were competitors, but it was a friendly competition and to this day they are aware and complimentary of eachother’s strengths. As they sit recounting the history of how they came to be business partners it is almost as if each is as much an advocate for the other’s skills as they are for themselves, if not more.
In 1988 Redmon founded the World Wakeboard Association (WWA), a governing body for the sport known then as “ski-boarding,” which created several contests and affiliations as well as outlined rules and guidelines for the sport. Finn acted as an announcer for several of the contests and the two continued to cross paths.
In 1991 Finn and Redmon joined forces and started Waketech. They gathered a roster of riders that pioneered the style of the sport. Although board models continued to evolve, there were still inefficiencies with the design of the Skurfer, mainly its buoyancy and surfboard shape that made it difficult for riders to initially stand up on the board. Redmon’s original design was a bit better and lighter, however, it lacked proper durability, and was unable to withstand the beating riders put on it when competing.
The twin-tip design ended up being a total game-changer. They put three of their team riders on twin-tip boards for the championship while everyone else was still riding pointed tip boards, and they won the whole thing. At that moment Finn and Redmon recall seeing the sport change before their eyes and they knew it was never going to be the same.
In 1995 Finn and Redmon—challenged by a dare that they couldn’t launch a company by the time of the World Championships only three weeks away—created Liquid Force, a company that the two say was “launched on stoke, faith, and a lot of energy.” The pair hustled to get boards made, and outfitted their riders in Liquid Force branded gear. When they showed up to the contest, they were able to get people stoked on this mirage of a brand that barely even existed. It was risky, but it was successful, and there and then the Liquid Force brand was born.
To this day, Liquid Force continues to reflect its name as a strong force in the wakeboard community. They work closely with their athletes to achieve the right designs, and their constant innovation has driven them to stay one of the leading manufacturers in the wakeboard market. Based in Encinitas, California, the brand is staying close to its roots and continues to sponsor numerous initiatives to grow the sport, including their Free For All Cable Tour that brings wakeboarding to cable park locations around the country where people can learn to wakeboard and ride alongside Liquid Force pro riders for free.
Tony and Jimmy are genuinely passionate about what they do, it is evident in their excitement and expression when they tell their story. From competitors to collaborators, they have watched their ideas foster a successful brand and a successful sport.
Watersports Safety CodeWatersports are fun and challenging but involve inherent risks of injury or death. To increase your enjoyment of the sport and to reduce your risks, use common sense and follow these guidelines:
- Familiarize yourself with all applicable federal, state and local laws, the risks inherent in the sport and the proper use of equipment.
- Know the waterways and always have a person other than the boat driver as an observer.
- The rider, observer and driver should agree on hand signals.
- Never start out until the rider signals that they are ready.
- Always use caution and common sense.
Regarding your equipment and your towrope:
- Always wear a U.S. Coast Guard Type III (PFD) vest.
- Inspect all equipment prior to use. Check bindings, fins, and flotation device prior to each use and DO NOT USE if damaged.
- Tow ropes stretch during use. If a rope breaks or is suddenly released, it can snap back striking boat occupants or the user which could result in injury or death.
- Inspect rope before use and do not use tow rope if frayed, knotted or damaged. Use proper toe rope for the activity.
- Ensure rope is free from all body parts prior to starting out or during use.
- Keep persons and ropes away from propeller when engine is running, even if in neutral. Should rope become entangled in propeller, SHUT OFF ENGINE AND REMOVE IGNITION KEY BEFORE RETRIEVING ROPE. Propellers are very sharp and can cut wet skin easily.
Liability & Suitability of Use
Activities involving the use of Liquid Force wakeboards, kiteboards, and bindings assume the risk of bodily injury arising from those activities.
Liquid Force is not liable to the users of third parties for any incidental or consequential damages, including damages for personal injury, beyond the responsibility Liquid Force assumes for replacement or repair of its products subject to the conditions set forth herein.
How to treat your board
- Rinse your board with fresh water after using in salt water.
- It is generally better to keep your board and bindings out of the sun for longer periods of time.
- Do not use oils or lotions to get in the bindings. These never wash out and make your feet slimy.
- It’s not a surfboard or a car…Don’t wax it.
- Buy a protective bag for your board, it helps keep it from becoming scratched, protects it from the sun and may protect the boat as well.
- Inspect your board for damage every time you ride. Also check the bindings for worn or damaged parts.
- Replace excessively worn or damaged parts before riding your board.
- Check the fins to make sure they are tight. Fins do not float.
- Check the binding retention bolts before each ride to make sure they are tight.
- Do not use thread sealants such as Loc-tie® on binding bolts or fin screws. These products can attack some types of plastics causing structural failure.
- Gasoline, oils, and most other petroleum products are bad for your board, so do not let your board come in contact with any of these chemicals.
One Year Limited Warranty
Liquid Force warranties and obligations set forth below are in lieu of any other express warranties or obligations of Liquid Force Wakeboards, its distributors, or retailers. All Liquid Force products are warrantied to the original purchaser to be free from defects in material workmanship except as otherwise provided herein.
Liquid Forces warranty extends for a period of ONE YEAR from date of purchase on all products except wakeskates and apparel. Wakeskates are warrantied for 90 days and apparel is not applicable to any warranties. Proof of purchase is required from an authorized Liquid Force dealer. RECEIPT MUST CLEARLY IDENTIFY DEALER. Liquid Force will, at manufacturer’s option, repair or replace any wakeboard, kiteboard, or boot binding which exhibits defects in material or workmanship. REPAIRED OR REPLACED ITEMS ARE COVERED FOR THE REMAINDER OF THE ORIGINAL WARRANTY ONLY.
Wakeboards: 1 year from date of purchase.
Boot bindings: 1 year from date of purchase.
Wood Wakeskates: 90 days from date of purchase.
Compression Molded Wakeskates: 1 year from date of purchase.
Custom Wake Surfboards: No Warranty
Ropes/Handles: 1 year from date of purchase.
Vests:1 year from date of purchase.
Bags:1 year from date of purchase.
Liquid Force Warranty DOES NOT COVER:
- Any damage caused by sliders or rails. DO NOT Slide your board on any sliders/rails if you want to keep your warranty. There are no exceptions to this rule.
- Cost of return shipments to Liquid Force, normal wear and tear including scratches, nicks or fading.
- Damage caused by modifications and /or use of equipment not provided with the purchase of Liquid Force products, this includes bolt-on systems to attach fins and bindings, cutting and reshaping boards, overlays and or binding parts, etc.
- Damage to boards incurred while other manufacturer’s bindings, and/or fins were in use.
- Damage caused by misuse or an accident such as dock slides, dock or beach starts, striking a solid object, tow rope handle striking product, etc. The validity of damage or any like situation reports are at the discretion of Liquid Force warranty personnel. The above applies to boards, bindings, fins and inserts.
- Products used in commercial, rental, demo, or instruction programs.
How to obtain a Warranty
During the one year warranty period, Liquid Force will, at its option, either repair or replace a defective Liquid Force product. Warrantied items will be returned to the sender via ground service at Liquid Force’s expense. To obtain repair or replacement, attach your name, address, phone number, description of problem, (RA) number and a proof of purchase (sales receipt or cancelled check) to your board or binding. Liquid Force claims can be handled in one of two ways: (1) customers can return the product to the retail location where the original purchase was made. In this case the retailer must contact Motion Water Sports Inc. customer service at (760)943-8364, to obtain a return authorization number (RA). (2) Customers can contact Motion water Sports directly to obtain a return authorization number and send the product back on their own. Return Authorization is for inspection purposes only. Disposition will be determined by Liquid Force warranty personnel. No warranty claims will be accepted without a valid Return Authorization number and PROOF OF PURCHASE FROM AN AUTHORIZED LIQUID FORCE DEALER. Warranty claims are claims for warranty coverage only and do not constitute an agreement by Liquid Force to accept the warranty claim. All warranties should be sent to Motion Water Sports attn: warranty dept - 7926 Bracken Place SE, Snoqualmie, WA 98065.
Helpful Riding Tips
Beginners should hold the handle with both hands, palms down. Put the rope over the toe side edge of the board (the side your toes point to). Try to place your knees to the inside of your elbows. Hold the position. Alert the driver when you are ready. Have the driver give a slow, steady pull out of the water. Stay in the squatted position with your arms straight, resisting the pull of the boat by putting pressure on your feet. Let the boat pull you out. After you start to feel the board plane…stand up. Use your legs for power, leaving your arms straight while keeping your eyes on the boat. You have just made a deep water start.
Caution: these are guidelines only. There is no substitute for professional instruction. Instruction will teach general safety guidelines and proper techniques, thereby reducing your risk of injury. For more information on wakeboarding schools, contact your Liquid Force dealer, the World Wakeboard Association or local ski club. Liquid Force does offer instructional videos for beginning and advanced riders. If you cannot find one at your local dealership please contact us at:
364 2nd Street, Suite #7
Encinitas, CA 92024
Vest Size Chart
|Kids Vests||Kids Weight|
|Infant||0 - 30 lbs|
|Child||30 - 50 lbs|
|Youth||50 - 90 lbs|
Men's Comp Vests
Men's Chest Sizes
34" - 37"
36" - 40"
40" - 43"
43" - 46"
|Men's Comp Vests||Men's Chest Sizes|
|Small||34" - 37"|
|Medium||36" - 40"|
|Large||40" - 43"|
|X-Large||43" - 46"|
Men's CGA Vests
Men's Chest Sizes
32" - 36"
36" - 40"
40" - 44"
44" - 48"
48" - 52"
52" - 56"
|Men's CGA Vests||Men's Chest Sizes|
|Small||32" - 36"|
|Medium||36" - 40"|
|Large||40" - 44"|
|X-Large||44" - 48"|
|2X-Large||48" - 52"|
|3X-Large||52" - 56"|
Womens Comp Vests
Ladies Chest Sizes
Ladies Dress Sizes
29" - 32"
Size 0 - 2
32" - 35"
Size 4 - 6
35" - 38"
Size 8 - 10
38" - 41"
Size 10 - 12
|Womens Comp Vests||Ladies Chest Sizes||Ladies Dress Sizes|
|X-Small||29" - 32"||Size 0 - 2|
|Small||32" - 35"||Size 4 - 6|
|Medium||35" - 38"||Size 8 - 10|
|Large||38" - 41"||Size 10 - 12|
Womens CGA Vests
Ladies Chest Sizes
Ladies Dress Sizes
28" - 32"
Size 2 - 4
32" - 36"
Size 6 - 8
36" - 40"
Size 10 - 12
40" - 44"
Size 14 - 16
|Womens CGA Vests||Ladies Chest Sizes||Ladies Dress Sizes|
|X-Small||28" - 32"||Size 2 - 4|
|Small||32" - 36"||Size 6 - 8|
|Medium||36" - 40"||Size 10 - 12|
|Large||40" - 44"||Size 14 - 16|
Helmet Size Chart
|Youth Small||19 in - 20 in|
|X-Small / Youth Large||20 in - 20.3/4 in|
|Small||20.3/4 in - 21.1/4 in|
|Medium||21.1/4 in - 22 in|
|Large||22 in - 23 in|
|X-Large||23 in - 24in|
To ensure a perfect fit, measure the circumference of your head starting in the middle of your forehead and match it with the sizes above.
Inside Sales / Customer Service
Liquid Force is looking for a team player to join the sales and customer service team in Encinitas, CA to service Domestic Liquid Force Wakeboard & Kiteboard accounts as well as Arbor Snowboard accounts.
Key Duties and Responsibilities include but are not limited to:
- Deliver exceptional customer service to dealer base and consumers via phone and email.
- Daily communication with outside sales team
- Work with Sales Managers and Brand Managers to generate daily reports
- Work with Marketing Department to get promotional orders processed
- Work with Team Manager to get Athletes gear when necessary
- Manage customer transactions including order entry, EDI processing, RMA entry, credit processing, etc
- Work with Accounting and Warehouse to insure incoming orders are processed in a timely fashion
- Provide customers with product availability updates
- Help out at events when needed
- A passion for Wakeboarding/Kiteboarding/Snowboarding highly desired
- Experience in customer service and/or sales preferably in the action sports industry would be ideal
- Working knowledge of word, excel, and outlook
- Experience with A/S 400 or Microsoft Dynamics AX preferred
- Ability to communicate well with customers
- Must have problem solving skills and ability to think autonomously
- Must be team player, able to multitask, and be self motivated and proactive
- Must live within reasonable distance to Encinitas, CA to applyThanks!
Please email resumes to: Colino@liquidforce.com no phone calls or walk in’s