Sit down, grab a cup of coffee, and FEEL THE PULL!!

To commemorate the launch of our 2024 "Feel The Pull" campaign, our Creative Department put together a one-of-a-kind hardcover coffee table book capturing memorable moments that went into this project.

As you thumb through this timeless piece of art, you can live vicariously through the book's forward written by our Art Director, all the rad imagery by our Staff Photographer, and rider quotes from all our top-tier athletes. Dive into all the reasons and ways we find our way back to the water together – standing sideways with a smile on our faces!

Join us this year as we capture and celebrate the common joy we all share in this sport, and FEEL THE PULL together. #feelthepull #whatpullsyou