Support | Relentless Innovation | Liquid Force
Skip to main content

MEET THE CREW

Jimmy Redmon

JIMMY REDMON
FOUNDER/VP R&D

How long have you been a part of the LF Family?
I spread the seed.

Where did you grow up?
I haven’t.

When did you first get into wakeboarding/wakeskating?
When there was none.

What is your favorite thing about working at Liquid Force?
Freedom to create, and the pressure to want to run away --- it’s a love/hate thing.

What’s your average day at LF like?
I haven’t had one yet.

When you’re not at work, what do you spend your time doing?
I’m never at work . . . and I spend it working.

What LF setup are you most stoked on?
The new one I’m working on at the moment.

What inspires you?
People being genuinely stoked on something you made, and my family.

Anything else to add?
Can I have a vacation?


Don Wallace

DON WALLACE
GM/BRAND DIRECTOR

First time grabbing a handle?
I’m pretty sure it was at Bullard’s Bar Reservoir in Northern California… I was rocking a sweet set of wood double skis behind my parents new Sea Swirl! Great memories!

Where is home?
My mail gets sent to Leucadia, CA, my roots are in Nevada City, CA, I got my diploma in Eugene, OR, and my home away from home is Mammoth Lakes, CA.

You make the best?
Boss, of course.

The greatest thing about Liquid Force?
We continue to not take ourselves too seriously and focus on the fun in life!

Describe an average day?
Truthfully, there is not an average day here at LF… everything is constantly changing, and every day brings a new and exciting challenge.  Today’s average day is much different than an average day 2 years ago, that’s for certain… I never thought I’d spend as much time as I do now leading and attending online meetings… TEAMS, ZOOM, etc.…  I’ve become very proficient at turning the mute button on and off, etc.…

Favorite animal?
A Duck… followed closely by cats (shout out Dodger and Zoe!).

Inspirations?
I’ve always been inspired by anyone that lives life to the fullest, works hard, does what they say they will do, and is a team player!  I guess that’s why I’ve ended up surrounded by great people that are working in an industry that is selling fun!  Additionally, my wife Susan continues to inspire me with her work ethic and determination, and my original inspirations were of course my parents… It’s cliché but my parents have made me who I am today by being great role models!

Best board graphic in the history of the World?
My recent favorites have for sure been the wildly fun and weird LTD boards that Pat Milo has created with us at LF, as well as the amazing art that our friend Chris Benchetler let us use for Tommy Czeschin’s recent PRIMO boards!

Parting words?
GET OUTSIDE!!!  And… GO DUCKS!!!


Aaron Grace

AARON GRACE
DIRECTOR OF MARKETING

First time grabbing a handle?
1977

Where is home?
Now – Cardiff, CA Then- Coeur d’ Alene, ID Pretty much the two greatest places on Earth

You make the best?
Lover …and my tacos are pretty damn good as well.

The greatest thing about Liquid Force?
Working with a great group of individuals here at the office and working with best team of athletes in the industry

Describe an average day?
Wake up, answer e mails from Don Wallace, go to bed

Favorite animal?
I am really going out on a limb here, but I will have to say a dog. Specifically a Lab.

Inspirations?
Fortune Cookies

Best board graphic in the history of the world?
Neil Blender – G&S Coffee Guy I have just always liked that graphic.

Parting words?
Go Outside!!!!
 


Colin O'malley

COLIN O'MALLEY
US SALES MANAGER/SALES OPERATIONS

First time grabbing a handle?
Summer of 1996, on a tributary of the Delaware River just outside of Philadelphia, PA.  Shout out to Matt P, Jay D, and RIP to the legend Ricky for letting me tag along on your boat all those years.

Where is home?
I grew up in DELCO, right outside of Philadelphia, PA (Go Birds!), but I've been in North County San Diego for 20 years and counting.

You make the best?
These days I make the best tackling dummy for my two crazy boys, Chase and Nolan.

The greatest thing about Liquid Force?
Our main goal is having more fun than anyone else!

Describe an average day?
There is nothing average about this place... But on a typical day, there are lots of emails, meetings, spreadsheets, but there's also time for a jog, and belly rub for the good dogs that roam the office, and maybe a beverage on an occasional Friday, but only if you turned in your TPS report with a cover sheet on time.

Favorite animal?
Dogs, followed closely by Eagles and Wildcats.

Inspirations?
Putting smiles on people's faces all sumer long!

Best board graphic in the history of the world?
There is only 1 correct answer to this question, and it's the original Trip.  I also have a one-of-a-kind Skye Walker painted Ultra Core Trip prototype hanging in my office that I love.

Parting words?
At the end of the day, let's not forget we sell toys for a living, let's not take ourselves too seriously, now go outside and have some fun!
 


ADAM2.jpg

ADAM SUMMERFIELD
INTERNATIONAL SALES DIRECTOR

First time grabbing a handle?
Late 90's in North Wales, UK.

Where is home?
Out of a suitcase on the road somewhere a lot of the time, but Liverpool is where my roots are.

You make the best?
Road trip buddy!

The greatest thing about Liquid Force?
Getting to work with amazing people and travel the world doing what I love.

What's your average day at LF like?
When I am not traveling, the average day would be get up, go for a blast round the local trails on my bike before getting stuck into emails for a few hours. Maybe head to the cable for a ride if the weather is nice before jumping on an evening call with the team in the US to talk about anything and everything LF. But, honestly, every day is different and that's what I love about LF.

Favorite animal?
Dogs.

Inspirations?
My parents are my biggest inspiration, they are both legends and have shaped who I am today.

Best board graphic in the history of the World?
I honestly cannot pick just one, but the Trip Artwork Drew Brophy did back in the day is still amazing. I am also a big fan of Pat Milo's artwork.

Parting words?
If it ain't fun, why do it...
 


Jeremy Gauvain

JEREMY GAUVAIN
INT'L SALES/MANAGER

First time grabbing a handle?
1999 behind a boston whaler in a jellyfish filled bay. Good times.

Where is home?
Dirty Jerz

You make the best?
Pork roll egg and cheese salt, pepper, ketchup on a hard roll

The greatest thing about Liquid Force?
Products, Team, Location, the Family

Describe an average day?
Wake up, eat breakfast, surf if there are waves, hop on my bike, emails, reports, pedal home, go for a run, crash

Favorite animal?
Men in grey suits.

Inspirations?
My family.

Best board graphic in the history of the world?
2011 Harley

Parting words?
Work hard, play harder. Shakas
 


Billy Witcher

BILLY WITCHER
E. COAST ACCOUNT MANAGER/DEALER SUPPORT

First time grabbing a handle?
Hold on, let me confirm with my way-way back machine…yep, summer of ’99!

Where is home?
Born and raised in the great state of Georgia.

You make the best?
Road trip playlists! I listen to music all the time, it’s my escape.

The greatest thing about Liquid Force?
How we never settle. We’re always pushing ourselves to innovate and create products that spark creativity on the water. I love that about LF.

Describe an average day?
Wake up, brew a pot of coffee…then “grab the bull by the horns” and make today the best it can be.

Favorite Animal?
Easy! Our basset hound, named Rooster. He smells, but I love him.

Inspirations?
My wife, she’s the most important person in my life. Oh yeah, being outside in nature inspires me too! There’s something about getting lost in your surroundings that really does it for me.

Best Board Graphic in the history of the world?
The original LF Trip graphic by Drew Brophy, no question! I’d love to get my hands on one…

Parting words?
“I expect to pass through life but once. If therefore, there be any kindness I can show, or any good thing I can do to any fellow being, let me do it now, and not defer or neglect it, as I shall not pass this way again.” – William Penn


Justin Romano

JUSTIN ROMANO
SALES SUPPORT

First time grabbing a handle?
About 12 years back on a secluded lake in VT.

Where is home?
East Coast!! Combo of both Connecticut and Vermont!

You make the best?
Cheeseburgers, with some air fryer French fries!

The greatest thing about Liquid Force?
Working with a crew of people who are stoked to be there each day! Also, getting to see the magic behind some of the greatest wake products to hit the market!

Describe an average day?
So far, it’s been a lot of remote work due to the pandemic, but even virtually, we are still cracking jokes!

Favorite Animal?
My black lab, Rozzie Ro!

Inspirations?
Mom and Dad! Without them, I wouldn’t have had the courage to move across the country.

Best Board Graphic in the history of the world?
The 2020 Pod LTD board with the collab graphic by Skye Walker and Chris Benchetler. Its currently my center piece on the wall when it’s not in the water!

Parting words?
Life begins at the end of your comfort zone.


Lauren Gnat

LAUREN GNAT
CUSTOMER SERVICE REP & SALES ASSOCIATE

First time grabbing a handle?
I was 12 on the Illinois River behind my parents purple 1997 Baja 

Where is home?
The dirty 630 aka Clarendon Hills, IL

You make the best?
Person to sit next to on the chairlift

The greatest thing about Liquid Force?
It doesn’t feel like work just a bunch of people stoked on a sport and making cool products

Describe an average day?
Drink coffee, drive to the office, work on whatever Jeremy or Blaine email me, meetings, play with lola the office pup, drive home during sunset, go to hot yoga

Favorite animal?
Dogs

Inspirations?
My parents, thanks for throwing me in the lake as a kid and introducing me to board sports

Best board graphic in the history of the World?
The new 2022 focus wakeskate is pretty sweet

Parting words?
Board not bored 


TOM.jpg

TOM FOOSHEE
GLOBAL TEAM MANAGER

First time grabbing a handle?
Straight up, 1986 or 1987. Used to ride on my dad’s shoulders while he was skiing long before I ever rode anything. 1987 was when I first got up on my own on anything behind a boat if we want to get tech.

Where is home?
New Braunfels, TX

You make the best…?
Football Analyst, or so I believe. But I can definitely crank out the best Tortilla Soup you have ever had.

The greatest thing about Liquid Force?
The people, the products, the good vibes, the athletes, the events……..pretty much everything about LF is the greatest.

Describe your average day
Wake up and attempt to get my family and I out of the house on time, which never happens right. Get to the airport to wash some private jets and airplanes. Power through that job to head home and each lunch. Then to work on some LF athlete projects followed by the gym. Gym session always ends with 20 mins on the bike, so that allows me to crush out some more LF emails. If the weather is good, then a wakeboard set is usually taken (I still ride quite frequently). Then enjoy some family time and dinner with them. The day ends with me crashing out before any type of football game ends.

Favorite animal?
A Longhorn……duh

Inspirations?
My dad and my wife. Between the two of them I wouldn’t be where I am at now.

Best board graphic in the history of the world?
Actually that would be the 2020 Reverse graphic. Mike and the boys are some serious fortune tellers by perfectly laying out my family on the graphic. But the trippy part is, the graphic was designed before my baby boy was even baking in the oven. Futuristic funk!

Parting words?
“You can always retake a class, but you can never relive a party”


Nico Von Lerchenfeld

NICO VON LERCHENFELD
EUROPEAN PARK TEAM MANAGER

First time grabbing a handle?
Probably when I was like three years old at the cable park my dad ran back then.

Where is home?
I grew up in a region called Allgäu in the south of Germany. Now I live in Cologne, one of the coolest cities on earth, with my girlfriend, our son and our two cats.

You make the best…?
Risotto. Ask those who tried it, it’s really good.

The greatest thing about Liquid Force?
Everyone working at LF is in it for the love of wakeboarding and the great friendships that have formed through it. Doesn’t feel like business, but more like a friend project that turned into this brand with the raddest product and the sickest team out there.

Describe your average day
Get waken up by my son Nalu. Have breakfast together, go play in a park outside. Lunch with my girlfriend Nane while he does his lunchtime nap. Bring him to his half-daycare place, drive to Langenfeld or Wakebeach to ride. When Nalu is back from daycare we play some more, read and if we’re lucky and he sleeps soon, we can catch up on work a bit before falling to bed. As we have lots going on though days very rarely look like this though.

Favorite animal?
I really like animals, which is why it is hard to pick a favorite one and which is why I don’t eat any of them.

Inspirations?
From people who have achieved greatness in what they do while still being humble and doing things to help others or our planet.

Best board graphic in the history of the world?
The LF Trip graphics by Drew Brophy. As a kid when I was like 5 or 6 years old, I was trying to paint those all the time!

Parting words?
I hope to see you out there!


Liquid-Force-image

SHANE BONIFAY
DIRECTOR OF LIQUID FORCE FILMS

First time grabbing a handle?
To early to remember but mom says it was around 3 years old and but didn’t wakeboard till I was 11

Where is home?
Orlando, Florida, Clear Lake

You make the best?
Shrimp & Grits

The greatest thing about Liquid Force?
Working with the two guys that invented wakeboarding.

Describe an average day?
Morning coffee, a whole bunch, then try and get out on the lake or see where all the riders are to get some shots of them and or edit, cook dinner for my babe and then Netflix and chill.

Favorite animal?
Birds.. all types, and my dog blood he’s a bloodhound

Inspirations?
Everything around you, family and friends, and of course Scott Byerly

Best board graphic in the history of the world?
Any of mine from the past, but my favorite is the s.bonifay all white with a gold frame and real pics of powell on the bottom

Parting words?
Ride with style.


Joe Highfill

JOE HIGHFILL
CREATIVE DIRECTOR

First time grabbing a handle?
7th grade - The Delta

Where is home?
Lockeford, CA

You make the best?
Breakfast Sandwich

The greatest thing about Liquid Force?
Company is true to its roots.

Describe an average day?
Make the logo bigger...

Favorite animal?
Ferret

Inspirations?
Nature and God

Best board graphic in the history of the world?
Im about to make it.

Parting words?
Only during the hardest part of our lives will we grow beyond our capabilities.


Pete Mehrhof

PETER MEHRHOF
DESIGN ENGINEER

First Time grabbing a handle?
Pretty sure it was...Lake Lahontan 1985

Where is home?
Hood River, OR.

You make the best?
Coffee...Might not be the best, but it's definitly what I make the most of.

What is your favorite thing about working at Liquid Force?
The foils, obviously! But, really it's the people.  The people and the experiences I have shared with them are nothing short of epic.

Describe an average day?
Check the emails, check the wind, draw some things on the computer, try to make said "things" in real life, try to ride said "thing", record notes, round of Hi-5's, repeat.

Favorite animal?
The Meerkat.

Inspirations?
Bodie and Tucker, my two boys.  Daily Inspiration.  Seeing the world throguh their eyes is quite amazing.

Best board graphic in the history of the world?
Current favorite is the 2023 Illusion.

Parting Words?
Grip it and rip it!
 


Luke Plant

LUKE PLANT
DESIGN ENGINEER

First time grabbing a handle?
7 years old on a lake in Michigan! 

Where is home?
I was born in England, I grew up in Santa Barbara, and now I’m living in North County San Diego working in the office!

You make the best?
Breakfast quesadilla/burrito

The greatest thing about Liquid Force?
The crew and the unreal products

Describe an average day?
Make some good food to get the day started, come into the office, rev up the computer for some work, chipotle for lunch, more work, dinner, sleep, rinse, repeat

Favorite animal?
Dogs hands down. Growing up with labs makes it tough to say anything else…    

Inspirations?
My family, for always having my back and pushing me!

Best board graphic in the history of the World?
Wakeboard: The 2018 LF Trip, using the four sizes to create one graphic was rad
Snowboard: 2020 Capita DOA always caught my eye

Parting words?
It’s a great day to have a great day!


Wade Montawi

WADE MOTAWI
DIRECTOR OF PRODUCT DEVELOPMENT

First time grabbing a handle?
1985 Pickerel Lake MI

Where is home?
Sunny Carlsbad California. 

You make the best?
Wakeboarding kit! 

The greatest thing about Liquid Force?
The awesome worldwide team we have working together to help more folks get out on the water. 

Describe and average day?
Mornings: Design great wakeboarding gear.  Afternoons: Repeat

Favorite animal?
That would be the Honey Badger.

Inspirations?
Our wakeboarding, surfing and foiling athletes. What they do is amazing, I’m inspired to make Liquid Force gear better and better so they can continue pushing the limits. 

Best board graphic in the history of the World?
The Watson Hybrid 2010. BOOYA! 

Parting words?
Have a great time on the water and don’t forget you life jacket. 

 


John Romais

JOHN ROMAIS
PRODUCTION MANAGER

Home Lake
My Bathub.

What is your job?
Production / Supply Chain Manager

What do you do when you’re not working?
Hang with Family, Run, Bike, Swim, Foil, Winging, Triathlon.

You make the best...
Smiles on my peeps!

Favorite riding spot?
Anywhere on Maui, HI or Mission Bay San Diego, both foiling and riding bikes.

Quote to live by?
Make sure it is fun.

Least favorite animal?
Rats.

Weapons of choice?
Freedom Session Wing and LF Orb w/ Horizon 155 Foil.

Favorite food?
Maple Glazed Doughnuts from VG's.

Best part of working for LF?
Being a part of the family.

Parting words…
Keep a youthful mind because this is the oldest you have ever been.


Curtis Chapman

CURTIS CHAPMAN
PURCHASING MANAGER/PRODUCTION ASSISTANT

First time grabbing a handle?
Lake Havasu, AZ

Where is home?
Vista, CA

What do you do when you’re not working?
Riding moto or hanging out with the fam

You make the best?
Bulgogi breakfast tacos

Favorite riding spot?
Ocotillo Wells, CA! Braaaaaap! You’re talking about riding dirt bikes right?

Quote to live by?
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” –Ferris Bueller

Favorite animal?
Man’s best friend

Favorite food?
Food lover at heart so it depends on the mood, could be sushi one day or in-n-out the next

Best part of working for LF?
Rad people, rad culture, rad everything

Parting words...
I hope your life brings you happiness and don’t ever slow down!


Wayne Griswold

WAYNE GRISWOLD
WEB DEVELOPER

First time grabbing a handle?
Summer of 85' - North Bay, Panama City FL

Where is home?
Panama City, FL now, grew up in SoCal

You make the best?
Fish Tacos

The greatest thing about Liquid Force?
Solid gear & crew

Describe an average day?
Blast away on the keyboard, catch a sunset wing foil session.

Favorite animal?
Dog, man's best friend

Inspirations?
My family & all of my friends

Best board graphic in the history of the world?
Old school Tony Hawk skate was pretty sick

Parting words?
Cool runnings