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BILLY WITCHER
DIRECTOR OF ECOM

First time grabbing a handle?

Hold on, let me confirm with my way-way back machine…yep, summer of ’99!

Where is home?

Born and raised in the great state of Georgia.

You make the best?

Road trip playlists! I listen to music all the time, it’s my escape.

The greatest thing about Liquid Force?

How we never settle. We’re always pushing ourselves to innovate and create products that spark creativity on the water. I love that about LF.

Describe an average day?

Wake up, brew a pot of coffee…then “grab the bull by the horns” and make today the best it can be.

Favorite Animal?

Our late basset hound, named Rooster. I miss him every day, but he was the best dog...ever.

Inspirations?

My wife, she’s the most important person in my life. Oh yeah, being outside in nature inspires me too! There’s something about getting lost in your surroundings that really does it for me.

Best Board Graphic in the history of the world?

The original LF Trip graphic by Drew Brophy, no question! I’d love to get my hands on one…

Parting words?

“I expect to pass through life but once. If therefore, there be any kindness I can show, or any good thing I can do to any fellow being, let me do it now, and not defer or neglect it, as I shall not pass this way again.” – William Penn