Just over 40 years ago, Active Water Sports opened its doors as a new ski shop and boat dealer outside of Portland, Oregon. What started as a rickety ski shack on the shores of Lake Mayfield has now evolved into one of the premier dealer networks in the Pacific Northwest, now with four locations throughout Oregon. With five of the best wake boat brands to choose from, not to mention all the best LF’n gear, AWS has you covered. But what makes AWS different is the passion and energy of its staff, the work they put into making not only their shops better, but to contributing to the entire watersports scene as a whole. Whether it’s local events or demos, or their now famous “Evening With the Stars” get-togethers where top pro riders from around the world come hang out for a weekend, AWS does it right. So much so, in fact, they were recently rewarded by the WSIA and named “Retail Shop of the Year” at the WSIA Leadership Awards. It’s more than well deserved, and we thought it was a perfect time to see what the AWS crew is up to heading into the 2023 season, so we caught up with General Manager Dan Lay to get the lowdown.
Go find Active Water Sports online!